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Database Marketing Implementation *
1. customers that have purchased camping equipment or indicated an interest in camping and prefer email offers 2. customers that have purchased camping equipment and prefer offers by mail 3. prospects that have indicated an interest in camping and a preference for email 4. prospects that have indicated an interest in camping and a preference for mail Four different marketing campaigns are designed, implemented, and the results are measured for effectiveness. Everyone has received offers that interest them (camping) using the delivery method (mail or email) they prefer. There is no "junk mail" in this effort, and marketing dollars have been utilized very efficiently. The chances for a profitable marketing campaign have been maximized. |
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Quick Contact BoxData Mining and ForecastingData mining uncovers patterns in data using predictive techniques. These patterns play a critical role in decision making. Using data mining, companies and organizations can increase the profitability of their businesses by uncovering opportunities and detecting potential risks.Companies have used powerful computers to sift through volumes of supermarket scanner data and analyze market research reports for years. However, continuous innovations in computer processing power, disk storage, and statistical software are dramatically increasing the accuracy of analysis while driving down the cost. More Info |
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Quick Contact BoxData Mining and ForecastingData mining uncovers patterns in data using predictive techniques. These patterns play a critical role in decision making. Using data mining, companies and organizations can increase the profitability of their businesses by uncovering opportunities and detecting potential risks.Companies have used powerful computers to sift through volumes of supermarket scanner data and analyze market research reports for years. However, continuous innovations in computer processing power, disk storage, and statistical software are dramatically increasing the accuracy of analysis while driving down the cost. More Info |