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Database Marketing Implementation *
1. customers that have purchased camping equipment or indicated an interest in camping and prefer email offers 2. customers that have purchased camping equipment and prefer offers by mail 3. prospects that have indicated an interest in camping and a preference for email 4. prospects that have indicated an interest in camping and a preference for mail Four different marketing campaigns are designed, implemented, and the results are measured for effectiveness. Everyone has received offers that interest them (camping) using the delivery method (mail or email) they prefer. There is no "junk mail" in this effort, and marketing dollars have been utilized very efficiently. The chances for a profitable marketing campaign have been maximized. |
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Quick Contact BoxBlack-Scholes Option Pricing ModelThe Black-Scholes model is a mathematical model of the market for an equity, in which the equity's price is a stochastic process. Its PDE is an equation which (in the model) the price of a derivative on the equity must satisfy. The Black–Scholes formula is the result obtained by applying the Black-Scholes PDE to European put and call options. The formula was derived by Fischer Black and Myron Scholes and published in 1973. They built on earlier research by Edward O. Thorp, Paul Samuelson, and Robert C. Merton. The fundamental insight of Black and Scholes is that the option is implicitly priced if the stock is traded.More Info |
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Quick Contact BoxBlack-Scholes Option Pricing ModelThe Black-Scholes model is a mathematical model of the market for an equity, in which the equity's price is a stochastic process. Its PDE is an equation which (in the model) the price of a derivative on the equity must satisfy. The Black–Scholes formula is the result obtained by applying the Black-Scholes PDE to European put and call options. The formula was derived by Fischer Black and Myron Scholes and published in 1973. They built on earlier research by Edward O. Thorp, Paul Samuelson, and Robert C. Merton. The fundamental insight of Black and Scholes is that the option is implicitly priced if the stock is traded.More Info |